JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):
- Achieve brand MS , Sales and Division Margins to build enduring and profitable brands for Abbott
- Responsible for launching and managing brands in any of the identified therapeutic segments
- New product evaluation in the therapy area
- Thought leader in the therapy area and have the ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
- Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
- Formulation and execution of marketing strategy Communication strategy for the customers: doctors, consumers Long range plan for the brands
- Cross-functional interaction with Finance, Supply chain for brand objectives
- Close coordination with Medical for Medico Marketing as well as clinical areas related to Psychiatry
- Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin on brands handled
- Education Science graduate, MBA Marketing from a reputed institute preferable.
REQUIREMENTS
KEY COMPETENCIES REQUIREMENTS:
Managerial:
- Analytical
- Strategic
- Creative
Behavioral:
• Adaptability, Collaboration
• Learning drive
• High energy and Drive for results
Achievement as per plan for the goals :
• Sales
• Market share, Prescription Share
• Division margin