Product Manager (Upstream)



Multiple locations
Posted on Thursday, July 11, 2024

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Management (CRM) technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Our location in Sylmar, CA or Minnetonka, MN currently has an Onsite opportunity for a Product Manager in Upstream Marketing for Leadless and Low Voltage Therapies.

Help lead the organization in leveraging passion about healthcare and technology to impact patients’ lives. The role will be on the team that leads on product strategy and new product development direction in the specific product line(s) for leadless and low voltage therapies in Cardiac Rhythm Management (CRM).

This person will work closely with cross-functional teams to ensure that the new products or evolutions of existing products provide value to our various customers and improve the standard of care.

The Associate Product Manager is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, financial analysis / modeling, and related long-range portfolio management for the assigned product line(s).

Key areas of responsibilities:

  • Develop, own, and execute a cohesive vision and strategy for a particular product line or category in close collaboration with other global upstream marketing counterparts, global downstream marketing partners, regional teams, and relevant stakeholders from the business to ensure winning propositions in the market, often being a combination of a system, software, accessories, and in collaboration with digital connectivity.
  • Drive cross-functional and cross-geo alignment on the new products and features development by executing and reinforcing Abbott CRM marketing process
  • Lead and drive alignment on the problem and opportunity statements, Target Product Profile, Minimum Viable Product Profile, value proposition, claim matrix, evidence planning, global forecast, geo planning, and other upstream activities throughout product development cycles.
  • Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate value proposition and positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer
  • Develop the Marketing Plan for responsible product line(s) by incorporating all aspects of the strategic direction
  • Present responsible products during customer visits and internal review meetings
  • Collect, implement, and maintain global voice of customer (VOC) feedback through qualitative and quantitative market research, customers and field engagement. Lead and/or manage market research projects with global market intelligence partners.
  • Generate Customer Insights including definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
  • Analyze VOC, sales data, and financials to quantify new opportunity, build NPV model, and near/long-range forecast.
  • Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine product line(s) strategy
  • Participate and influence the product development team activities by representing VOC and commercially aligned inputs
  • Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives for responsible products.



Bachelors Degree; Masters Preferred (Major/Field of study - Marketing, Business, Life Science/Biomedical Engineering, or Systems Engineering related field)


  • Bachelor’s Degree with 6+ years of relevant experience or Master’s Degree with 4+ years of experience in international marketing/product management in the medical device, life science research, pharma or diagnostics industry.
  • Experience in working in a global corporation with matrix structure and able to work effectively through collaboration with others to accomplish goals and objectives.
  • Experience prioritizing and managing project initiatives across multiple functions and/or business units. Experience working in a broader enterprise/cross division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business model.
  • Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment -- multi-tasks, prioritizes and meets deadlines in timely manner. Strong project management, team skills, and influential management.
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Be able to lead the presentations to senior leaders and customers.
  • Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.
  • Ability to travel, approximately 30%, including internationally.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

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The base pay for this position is $83,000.00 – $166,000.00. In specific locations, the pay range may vary from the range posted.