Roles and Responsibilities in detail

Area Business Planning:

• Plan for monthly and quarterly business.

• Plan demand generation and fulfilment

• Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations

• Prescription audit for Abbott brands and other competitors brands

• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.

• Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Business generation & development:

• Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan

• Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place

• Organizing Camps (CME) as per the division strategy and customers need

• To carry out activations across trade and clinics for brand visibility

• To plan and conduct merchandising and sampling activity as per Division strategy.

• Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre- determined intervals, effective in clinic / trade promotion and feed back to the company

• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

a. 100% coverage of Doctors.

b. Customer Call average as per the customer management plan of the division / therapy.

c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

Brand Management:

• Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy

• To plan and attend Retail meets, Market Blitz etc for sales growth