Business generation & development: · Achieve monthly, quarterly, half yearly and yearly sales target by promoting company's products ethically to customers as per the business plan, also ensure Doctor / Customer Call average as per the customer management plan of the division · Organizing Camps (CME) as per the division strategy and customer needs · Facilitate the process of successful new product launch. · To create and update customer list as per the therapy and product of the division. · Ensure Ipad adoption (if applicable) as per division norms and adherence to CLM calls Brand Management: · Prescription audit for Abbott brands and other competitors' brands · Generate POBs for Abbott brands as per the business plan