Manages, implement and administer Sales and Marketing activities.

Largely involved in formulating Sales and Marketing plans, guidelines, policies and short-term strategies as well as setting goals and targets.

Provides guidance to team leaders.

Responsible for career development of team leaders.

MAIN RESPONSIBILITIES

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Applies advanced knowledge and skills in Sales and Marketing.

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Involved in implementation of customer acquisition programs and distribution strategy.

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Independent on meeting operational objectives and requires only general guidelines.

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Lead, direct, and control all sales and marketing functions so activities meet the organization’s business objectives, comply with regulations, and protect the organization’s reputation.

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Activities may include: market research, forecasting, pricing, marketing campaigns, business development activities, customer service, invoicing and payment administration.

• May be involved in negotiating terms of sales with clients.

• Responsible for establishing targets in areas such as product mix, sales volume, market share, or business development for own department and monitoring performance of the department against these goals.

QUALIFICATIONS