Marketing Executive

Abbott

Abbott

Marketing & Communications
Taipei City, Taiwan
Posted on Sep 3, 2024

Main Responsibilities:*

- Conduct market analysis and manage the CT distributor market.

- Assist with the launch of major new products, ensuring successful introductions to the market.

- Coordinate and support local conferences and marketing events to promote products and engage with key stakeholders.

- Build and maintain relationships with Key Opinion Leaders (KOLs) to support product positioning and market penetration.

- Collaborate with cross-functional teams to develop and implement marketing strategies.

- Monitor market trends and competitor activities to identify opportunities and threats.

- Prepare and deliver product presentations and training to sales teams and customers.

*Skills & Experience Required:*

- Experience in the cardiology interventional devices field is preferred.

- Proficiency in MS Office (Word, Excel, PowerPoint).

- Basic marketing knowledge and understanding of marketing principles.

- Strong analytical skills with the ability to interpret market data and trends.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

*主要職責:*

- 進行市場分析並管理CT經銷商市場。

- 協助主要新產品的上市,確保成功推向市場。

- 協調和支持本地會議和營銷活動,促進產品並與主要利益相關者互動。

- 建立和維持與關鍵意見領袖(KOLs)的關係,以支持產品定位和市場滲透。

- 與跨部門團隊合作,制定和實施營銷策略。

- 監控市場趨勢和競爭對手活動,識別機會和威脅。

- 準備和提供產品演示和培訓給銷售團隊和客戶。

*技能與經驗要求:*

- 具備心臟介入設備領域經驗者優先。

- 精通MS Office(Word,Excel,PowerPoint)。

- 具備基本的營銷知識和營銷原則的理解。

- 具備強大的分析能力,能夠解釋市場數據和趨勢。

- 優秀的溝通和人際交往能力。

- 能夠獨立工作並且具有團隊合作精神。