PRIMARY OBJECTIVE:

• Responsible for implementing strategic partnership and market access strategy at the assigned MA authorities or regional/ hospital formulary listing committees.

• Plays an essential role in developing, communicating, and executing the value strategies that address questions and influence the key decision-makers.

• Increase EPD product GOV assessment via enlisting products into NLEM, leading conversation, and creating budget impact analysis to convince payers.

• Build trusted and strategic relations with government payers and key NLEM committees.

• Seek opportunities to do partnership programs with private insurance to drive more product reimbursement.

• Drive the design and implementation of brand HEOR/CE studies in collaboration with local universities and/or Abbott Headquarters in order to synthesize published health economic evidence for Abbott products.

CORE JOB RESPONSIBILITIES:

• Visit and engage assigned MA authorities and customers on a regular basis
  - NLEM committees relevant for market access decision-making
  - Pricing and/or Reimbursement authorities
  - HTA (Health Technology Assessment) Agencies
  - Experts and advisors to MA authorities

• Strategic account planning to build distinguished quality access and sustainable win-win partnership.

• Map decision-making process and criteria, regular monitor and update

• Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making

• Understand the account needs at organizational and decision-makers levels

• Lay out short- and long-term account access vision, goals, key strategies and tactics

• Lead the execution of strategic partnerships at the assigned MA authorities/ committees

• Proper integration of key risks & opportunities, strategies & tactics into country MAP

• Monitor competitors’ strategies and prepare appropriate Market access responses

• Improve access policies and conditions

• Monitor closely changing dynamics in terms of access policies & conditions, such as

• pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications

• Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools and international experts to improve or preserve access policies and conditions

• Identify and execute payer value-added programs

• Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for EPD portfolio. This may be payer engagement programs, or local health economics studies

• Payer engagement programs: design the program and materials; build in outcome measurement to demonstrate value for payers

• Local health economics studies: design local study to demonstrate better value for money or positive budget impact, or local dissemination of global studies

EDUCATION/QUALIFICATIONS/EXPERIENCE:

• Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification.

• Strong marketing and sales track record in the pharmaceutical industry.

• A person who has experience in the market access area and a strong relationship with key NLEM is preferred.

• Experience working in a multinational company with a matrix organization

• Ability to interpret and integrate Market Access strategies into actionable, value-added planning activities

• Excellent communications and interpersonal skills and strong ability to develop relationships with external stakeholders

• Ability to work in a fast-paced and changing environment

• Professional behavior with “can-do” and “open mind” attitudes

• Winning mentality, dynamic, innovative, customer focus and cross-functional team player