Regional Sales Manager (USA- East Cost)

Applied Spectral Imaging Inc.

Applied Spectral Imaging Inc.

Sales & Business Development
North Carolina, USA
Posted on Jan 9, 2025

]About ASI:

Applied Spectral Imaging (ASI) is a global leader in biomedical imaging, offering a comprehensive product portfolio for Karyotyping, H&E, IHC, and FISH analysis. We provide Pathology, Cytogenetics, and Research laboratories with advanced imaging and analysis tools.

Key Responsibilities:

Sales and Account Management:

  • Achieve and exceed all quarterly and annual sales targets.
  • Act as an “Account Manager,” leading all activities related to assigned accounts before, during, and after the sales process.
  • Maintain a structured and organized sales process using defined methods and systems (e.g., Salesforce).
  • Develop and maintain an aggressive funnel of opportunities to achieve sales targets.
  • Track and manage the status of all open opportunities to ensure consistent progress toward closing deals.

Customer Engagement:

  • Create a list of sales prospects through thorough product and market analysis.
  • Initiate contact with new prospects and follow up on leads within the territory.
  • Cultivate and develop relationships with existing ASI customers, educating them about ASI’s product offerings.
  • Understand customers' specific business needs and recommend appropriate ASI solutions to meet those needs.
  • Communicate the benefits and competitive advantages of ASI products through effective product presentations.

Territory Management and Travel:

  • Manage a large geographic territory and plan customer visits as needed.
  • Travel up to 50% of the time to engage with customers and attend events.
  • Represent ASI at conferences, events, and workshops as required.

Collaboration and Reporting and Compliance:

  • Collaborate with ASI’s technical team on product demonstrations, customer support, and technical advice.
  • Participate in regular sales calls, training sessions, and meetings with ASI management.
  • Record all activities and customer updates in CRM (Salesforce).
  • Provide weekly progress reports on leads, accounts, and prospects, including a target of three customer meetings (virtual or face-to-face) per week.
  • Follow all corporate protocols and procedures for territory management, expense reimbursement, and related obligations.

Market and Competitive Insights:

  • Assess and communicate market trends, competitive landscape, and collaboration opportunities to ASI.

Qualifications:

Required Experience:

  • Medical capital equipment sales experience with documented achievements and knowledge in Genetics, Biology, or Pathology, including familiarity with major laboratory technologies and equipment.
  • Experienced clinical pathology or genetic laboratory professional with expertise in analyzing samples for cytogenetics, FISH, and/or pathology techniques such H&E, IHC.

Skills and Competencies:

  • Exceptional communication skills, including oral and written presentation abilities at an executive level.
  • Ability to understand and explain complex technical and medical terminology in simple terms.
  • Proven ability to manage a large geographic territory.
  • Strong organizational skills and a methodical approach to sales activities.
  • Comfortable working under pressure in a dynamic, fast-paced environment.

Additional Requirements:

  • Willingness to travel up to 50% of the time.

Why Join ASI?

At ASI, you’ll be part of a team driving innovation in biomedical imaging, with the opportunity to make a significant impact in Pathology, Cytogenetics, and Research laboratories worldwide.