Director HCP Marketing - Immunology
AstraZeneca
At AstraZeneca, we're not just about creating medicines; we're about creating impact. We believe in the power of ideas and the potential of science to address unmet needs of patients worldwide. As the Director of HCP Marketing in our Immunology department, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This is your chance to be part of a team that's reimagining the patient journey and bringing it to life.
Accountabilities:
As the Director of HCP Marketing, you'll be responsible for leading the definition, design, execution, and measurement of brand strategy with a prioritized focus on the Healthcare Professional Customer segment. You'll spearhead the development and implementation of strategies for healthcare professionals (HCPs), devise promotional and tactical plans, and adopt an omni-channel approach to programs. You'll also collaborate with various teams to align initiatives to brand strategy and in-market executional needs.
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences
8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry
4+ years of Pharmaceutical Marketing and Promotions experience
Experience leading brand strategy and aligned execution
Successful delivery of strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units essential
Strong financial skill with the ability to assess and get results
Strong understanding of local healthcare system pricing and reimbursement
Ability to successfully lead through ambiguity
Demonstrated Learning Agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences
Experience related to Rheumatology or similar specialty marketing
Experience with digital or omnichannel marketing
Knowledgeable in Market Access
Experience with Insight based segmentation
Launch and product life cycle – managing in-line delivery while developing launch strategies for line extensions
Why AstraZeneca?
At AstraZeneca, we seize opportunities for change and make them happen. We're entrepreneurial, we think big, and we work together to make the impossible a reality. We're on a journey to bring life-saving medicines to patients, and we're driven by the solutions we bring to the healthcare ecosystem. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. If you like to run fast, this is the place for you. We thrive on the pace and energy, with a winning attitude we can make anything happen.
Are you ready to join our journey? We can't wait to hear from you!
Date Posted
29-Apr-2024Closing Date
17-May-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.