Job Purpose:
The Brand Manager will be primarily focused on executing on the Marketing strategy for the oncology brands. The brand manager will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management.
Key Areas of Responsibility:
- Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up
- Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
- Build, drive and manage engagement and interactions with KEEs and stakeholders in the Oncology community.
- Contribute to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory)
- Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
- Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
- Manage, contracts, MSAs, SOWs and POs for all vendors
- Support and build collaborative relationships with the oncology matrix teams (sales, market access, sales operations, medical)
- Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Share successes and best practices
- Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
- Identify actionable brand insights that help shape brand strategy and direction
- Research trends, platforms, and experiences that can drive innovation and performance
- Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
Minimum Criteria and Competencies:
- Minimum 4 to 5 years’ experience in pharma companies
- Minimum of 3 years s experience in Marketing- Preferably Oncology TA (in case of external candidate)
- More than 3 years’ experience as Sr. Medical Rep in AstraZeneca (In case of Internal Candidate)
- Related education; MD, PharmD, Vet, Biomedical Sciences
- Fluent in English
- Ability to network across geographic and cultural boundaries.
- A strategic thinker who can set priorities, he/she should be customer oriented, understand the motives of the industry, creative to find challenges for the business while proactive to solve problems
- Excellent relationship management
- Excellent project management skills
- Influencing / negotiation skills
- Communication, presentation and interpersonal
- Business acumen
- Team working and networking
- Analytical / data facility
- Handling Complexity
- Executes with excellence
- Action-oriented
- Strong Customer focus (analytical power, listening and problem solving)
- Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependant issues. Demonstrates the ability to prioritize brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition
Date Posted
17-سبتمبر-2024
Closing Date
23-سبتمبر-2024
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
