Job Purpose:
The Brand Manager will be primarily focused on executing on the Marketing strategy for the CVRM brands. The brand manager will be responsible for a wide variety of projects, including, but not limited to HCP and Patient Marketing, Convention Planning, Promotional Speaker Training, Sales Communications and Budget Management.
Key Areas of Responsibility:
- Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up
- Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
- Build, drive and manage engagement and interactions with KEEs and stakeholders in the CVRM community.
- Contribute to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory)
- Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
- Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
- Manage, contracts, MSAs, SOWs and POs for all vendors
- Support and build collaborative relationships with the CVRM matrix teams (sales, market access, sales operations, medical)
- Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Share successes and best practices
- Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
- Identify actionable brand insights that help shape brand strategy and direction
- Research trends, platforms, and experiences that can drive innovation and performance
- Accountable for ensuring brands meet or exceed annual revenue and unit forecasts
Minimum Criteria and Competencies:
Education, Qualifications, Skills and Experience
- Bachelor’s degree and a minimum of 2 years pharmaceutical/biotech marketing experience IS REQUIRED
- CVRM experience is a plus
- Validated skills in the following: brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required
- Demonstrated ability to manage multiple projects simultaneously, set priorities and meet objectives
- Work independently, with a sense of urgency
- Demonstrated strong attention to detail
- Have outstanding, oral and written communication skills, and be proficient in Microsoft Office applications (PowerPoint, Excel etc.)
- Good English is a requirement
Personal Attributes
- Passion for building brands with strategies and tactics that deliver on our customer’s needs.
- Strong analytical, project management, fiscal management, decision making & problem-solving skills.
- Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals.
- Strong and dependable leader who builds trust with management and across all stakeholders and cross functional groups including sales, sales training, and managed care teams.
- Transparent, ethical, and honest, and help foster a culture of the same within their team.
- Ability to work in virtual highly matrixed teams with high performance and cross functionality.
Date Posted
06-نوفمبر-2024
Closing Date
12-نوفمبر-2024
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
