AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. Here, our work has a direct impact on patients – redefining our ability to develop life-changing medicines. We empower the business to perform at its peak and lead a new way of working, combining innovative science with leading digital technology platforms and data. All with a passion to impact lives!
As part of the US BBU Omnichannel function within AstraZeneca’s US BBU Innovation and Business Excellence (IBEX) function, the Associate Director, Omnichannel Strategist will be responsible for the strategic design of a seamless customer experience aligned to brand and enterprise objectives. This includes establishing relationships with the US Brand teams, their agency partners, their extended business teams, and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.
Partnering with the US Brand Teams, the Omnichannel Strategist will design omnichannel marketing campaigns for Biopharmaceutical Business Unit (BBU) brands in their assigned therapeutic area. The Omnichannel Strategist will then partner with various internal departments and key stakeholders for the development and execution of customer experiences, both digital and physical, that support the Brand’s strategic plan and objectives, and ensure compliance with all AstraZeneca privacy, consent, quality and security policies.
The Omnichannel Strategist is accountable for delivering a sound strategic approach to the customer experience and working with the wider, cross functional team to ensure that the strategy is delivered for their assigned brands, driving brand team satisfaction and AZ business outcomes. The Omnichannel Strategist should engage and challenge internal and external collaborators to deliver data-driven experiences that advance the business.
The Omnichannel Strategist requires a strong understanding of business operations, expertise in process solutions, ability to translate business strategy into customer experience strategy, familiarity with both digital and non-digital channels, customer-focused marketing, proficiency in digital marketing, analysis of data and metrics, and making decisions based on data.
Core Job Requirements:
Omnichannel Strategy
Stakeholder Management
Omnichannel Execution Enablement
Campaign Performance Management
Digital Leadership
Essential for the Role:
Bachelor’s Degree or equivalent experience
Proven track record in delivering integrated marketing projects with measured outcomes
Knowledge of digital channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
Familiar with Platforms: Adobe Campaign, Adobe Analytics/Google Analytics, Tealium, Databases, Salesforce Marketing Cloud
Strategic analysis/insight identification to drive optimization strategy
Healthcare/Pharmaceutical Experience
5-7 years of experience in a relevant Marketing or Strategy role
Preferred:
Advanced Degree in a relevant field
Media/Advertising Agency Experience
Customer relationship management (CRM) experience
Business requirement and backlog management experience
Marketing/Brand Management experience
Cross functional/matrix team experience
Next Steps -- Apply today!
Interested? To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
Date Posted
19-Dec-2024
Closing Date
30-Jan-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
