Marketing Intern, CASAJ BDB

Becton Dickinson

Becton Dickinson

Marketing & Communications
Posted on Monday, February 5, 2024

Job Description Summary

Job Description

  • Involvement in Annual Strategic Planning with significant exposure to marketing, business leaders and cross-functional areas in CASA-J region
  • Contribute to the development of business strategies for products, services, and programs including value propositions, segmentation, positioning, and lifecycle management
  • Develop organic growth strategies for Biosciences platforms
  • Gather data and perform analysis to identity and define new opportunities for growth
  • Develop new marketing approaches and assist in developing go-to-market strategies
  • Partner closely with country and regional marketeers to gather input on customer needs and ensure strong alignment with marketing strategy.
  • Drive innovation and collaborate across a matrixed organization
  • Work cross-functionally with commercial, supply chain, and finance teams, collaborate, brainstorm, facilitate and present strategic choices
  • Perform financial & competitor analysis
  • Demonstrate in-depth understanding of critical issues, decision-making, and project management skills
  • Leverage strong problem solving, organizational, communication and analytical skills

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift