IDS_Clinical Marketing Manager_北京

Becton Dickinson

Becton Dickinson

Marketing & Communications
Shanghai, China
Posted on Dec 23, 2024

Job Description Summary

Job Description

- Gain in-depth knowledge of Lab & Nursing to help identify pain-points of Lab/Nursing KOL to help marketing team to come up with KOL engagement & demand creation plan accordingly.

- Work with WW Medical & Clinical Marketing team & learn the advanced knowledge on Lab & Nursing and anticipate the trend for long-term KOL engagement strategy development.

- Work with marketing to help advise/input on promotional materials like detailing aid, training deck etc. Work with marketing & sales team support on medical/clinical related projects to engage Lab & Nursing KOLs.

- Support marketing team on Lab & Nursing Association collaboration projects.

- Gain support from WW Medical & Clinical Marketing timely & cascade/share the successful practice from WW/other affiliates & get it locally adapted.

Required Skills

Optional Skills

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Primary Work Location

CHN Shanghai - HQ

Additional Locations

Work Shift