Product Manager, BDI

Becton Dickinson

Becton Dickinson

Product
Bangkok, Thailand
Posted on Apr 11, 2025

Job Description Summary

Job Description

P3-12796

  • Develop PI (Peripheral Intervention) strategies based on the analysis and research of market data, align with the product strategies/positioning.
  • Execute The PI to the correct direction through timely cross-functional collaboration and customer communication.

Marketing & Product Management:

  • Establish relationships with KOLs, Healthcare Professionals (HCPs) and relevant policy makers.
  • Plan, allocate and implement marketing strategic plans for all responsible products – current and new products.
  • Conduct market research to understand market, competitors, brand positioning.
  • Contribute to field force training on product, product positioning and key messages.
  • Attend regular sales meetings and joint calls.
  • Keep cross-functional communication and collaboration including SAL, Commercial, RA, distributors, customers, and other departments.

Financial Management:

  • Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
  • Patient-Focused Mindset & Others.
  • Understand disease pathology, how it impacts the patient and where BD’s products best fit during the treatment process.
  • Identify patients ideally suited to BD’s products through focused discussions on the customer's patients list with HCPs.
  • Demonstrating knowledge and understanding of patients’ needs.
  • Improving the patient experience and long-term value creation.
  • Any other duties that may be assigned occasionally as required by the business.

Qualifications:

  • Bachelor’s degree in medical technology, marketing, or related field
  • At least 5 years of Medical device experience in primary care/specialty care will be an advantage.
  • Experience in Peripheral intervention / Interventional cardiology or specialty care portfolios is advantage.
  • At least 3-5 years of marketing experience
  • Experience managing complex projects.
  • Excellent communication skills in both English and Thai
  • Proficient in English, Microsoft Word, Excel and PowerPoint.

Required Skills

Optional Skills

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Primary Work Location

THA Bangkok - The Offices at Central World

Additional Locations

Work Shift