Job Description

About the role:

In this role as Senior Product Manager Rare Diseases you will be responsible for supporting, coordinating and facilitating Rare Disease (RD) projects in Spain, by adopting global/regional marketing programs and initiatives, fine tune them to local market and devise a local competitive marketing strategy to differentiate the brand, supported by impactful and innovative tactical programs. For other hand, gradually start preparing potential future RD commercial launches in Spain. You support the RD BU Head in managing the organization and implement tactics in alignment with Biogen´s code of conduct and the strictest ethical, compliance and legal standards.

Location: Madrid, Spain

What you’ll do:

• You will act as RD Brand Team Leader, for the RD strategy, supporting the preparation of Business Reviews.
  Everything to remain in accordance with the local regulation and internal procedures and in alignment with country strategy. Local reference person for the brand strategy and tactics at Global and international level.
• Champion for best practice sharing at the local affiliate. Be the contact person for the Global and Regional initiatives.
• You cooperate and bring a local perspective input to Global to develop the strategy.
• Support and coordinate country specific projects.
• You transform the RD product(s) strategy into tactics through marketing campaigns, projects & materials, and cross-functional projects. Supervise and coordinate events at congresses and other meetings.
• Develop, maintain and improve documents, tools and promotional materials in collaboration with Medical and Sales, introducing, training and motivating key account force on new promotional materials and Marketing campaigns.
• Local adaptation of regional/global promotional materials and digital materials.
• Give marketing support to the KAM organization, feedback the needs to the rest of the organization and take an active role in sharing best practice.
• Supporting commercial goals: You support/coordinate KAM in improving the standard of care in centers already seeing patients, identifying the networks and develop tactics to strengthen the network between treating and referral centers.
• You support the development/Co-ordinate regional events to improve time to diagnosis and time to treatment. Coordination of local commercial projects ( for example mailings, e-events, sponsorships)
• Allocate and manage the budget assigned to the brand. Responsibility for compliance with the allocated cost budget and ensuring an optimal use of resources for the products. Manage PO coordination + budget tracking.
• You analyze and monitor results on activities related to the brand. Build the competitive landscape together with the Customer & Market Insights team and collaborate with Decision Support to the implementation of market research initiatives.
• Maintain and build relationship with KMEs in accordance with the portfolio Stakeholder Management Plan
• Preparation of future marketing and commercial RD launches

Who you are:

You are strategic, innovative and demonstrate analytical thinking as well as long term vision. Creative, flexible, a good communicator and negotiator. Customer, market and target oriented. You are both motivator and good team player, highly self-motivated. Good at seeing things through to completion, also within a matrix organization. You set high ethical standards and identify with the Biogen values and guidelines. In addition, you are able to plan and to identify key priorities.

Qualifications

Qualifications

• Relevant university degree. Master’s degree in biotech, commercial or marketing strongly preferred
• A minimum of 7 years in a similar function in the pharmaceutical industry, including experience in the Spanish specific commercial environment
• Track record of successful commercial and market access activities for biopharmaceutical products in Spain.
• Good understanding and experience of several of the commercial function; marketing strategy, sales effectiveness, work with thought leaders, innovative commercial approaches. Deep understanding and track record of commercial success and stakeholder management, and a good understanding of commercial strategies and tools needed locally.
• Must have experience working in a sales and/or marketing team that was a part of a multifunctional team to address patient/caregiver needs, ideally in leading cross functional field team.
• Highly preferred experience in rare diseases in a competitive environment.
• High degree of learning agility to learn/understand administration and neuromuscular diseases.
• High level of integrity and sense of business partnership.
• Strong drive for results.
• Exceptional written and verbal communications skills.
• Precise and accurate working style.
• Strong Influence/impactful negotiation skills.
• Excellent analytical skills.
• Cross functional leadership ability and a strong collaborator and ability to create stakeholder trust at different levels in the Health Care system.
• Fluent Spanish and English language.

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.