Boehringer Ingelheim
Role Summary:
Lead the asset cross functionally to ensure that the Japan specific inputs are shared to the corporate TA teams, disease area strategy is developed
Be responsible for the value maximization of the asset consolidating the different perspectives covering HEOR, Pricing and reimbursement, Marketing and Market research connections
Operational accountability for processes and activities with significant impact on revenue generation and cost
Key Job Accountabilities:
Lead the assets assigned, ideate the value maximization plan for the assets and the portfolio.
Lead the development and execution of the global and fully integrated strategic direction and deployment (global brand planning, lifecycle management) of brand or brand portfolio.
Work together with the respective key asset stakeholders including other ROPU counterparts, on a solid asset strategy/plan, and identify the right initiatives to be driven year on year.
Work with the group head on identifying the right budget required to drive these initiatives for value maximization and be accountable for driving them.
Ensure asset strategy is aligned with corporate, Therapeutic area strategy and that asset objectives and strategies are developed and implemented effectively.
Identify the key decision points for approval to the leadership team and drive them.
Work cross-functionally to ideate the value maximization plan for the assets within the group and across the C-R-M portfolio
Align on the key metrics for measurement for the asset and continuously monitor them.
Work cross functionally to collect the Competitive Intelligence on the disease area and continuously look for updates/amendments to the asset strategy.
Work to ensure that the assets are moved to launch
Transition the assets to the launch team and help in launch excellence preparation.
Drive end-to-end portfolio management and commercialization activities from Start of Development (SoD) to Release-of-Full-Development (RoFD), Pre-launch
Work within the group to share, and understand the best practices
Ensure the key regional inputs are shared and acted upon, to the corporate AT through a strong cross-functional collaboration at TA level and individual core teams.
Work with the other asset teams within the portfolio on a portfolio plan and identify areas [between assets and beyond assets]
Ensure the key regional inputs are shared to the corporate AT through a strong cross-functional collaboration at TA level and individual core teams.
Consolidate the key inputs regarding Japan specific patient, Physician, healthcare ecosystem requirements, Market landscape, value potential to the corporate ATs.
Ensure and influence the corporate strategy with Japan specific inputs and partnering with other ROPUs.
Create, Own and update the long-term forecasts covering the revenue, cost dimensions.
Be the champion for Voice of Customer, Voice of Business, and ideate the key market research required from the Japan key stakeholders and work with Market research function to execute and consolidate the stakeholder insights to identify key unmet needs and key opportunities
Champion full integration of market access, marketing and medical sub-teams; direct cross-departmental collaboration. Ensure the brand team and self-operate within our compliance policies.
Represent the asset at the local leadership & key corporate AT meetings creating a clear asset positioning across the disease area.
Be responsible for the asset in terms of the forecasts, physician, patient unmet needs, and present key insights to the leadership.
Prepare the business case for the evaluation and present it to the leadership team
Drive forward project leadership, innovation, and disruptive thinking to achieve TA ambitions.
Work with the other teams to drive TA-CRM level initiatives, drive standardization and improvement of current pipeline management process and practices
Contribute to a cohesive CRM strategy and visualize patient flows, disease maps beyond assets
Work together with the other team members in creating a comprehensive group/team strategy for standardization of pipeline marketing management processes
Critical Qualifications:
Must be :
Native equivalent in Japanese, Business communication in English
Have 5+ years of Pipeline marketing experience preferably working on multiple assets
Familiar with marketing technology, in particular marketing automation systems
Drive forward project leadership, innovation, and disruptive thinking to achieve TA ambitions
Be an individual contributor and have the ability to interface independently and effectively with Japan and global leadership team
