Marketing Specialist

Boehringer Ingelheim

Boehringer Ingelheim

Marketing & Communications
Milan, Italy
Posted on Feb 3, 2025
THE POSITION

In this role you will support the Pet Vet Marketing Team and you will play a key role in the development and implementation of business and brand strategies RX (or prescription) on Pet Business.

Tasks & Responsibilities

  • Support the mkt team in developing the different brand plan in each phase and to reach the brand's goals in terms of market share and turnover
  • Analyzing market, environment, competition and trends
  • Implementation of traditional marketing activities in market over different touchpoints for Veterinarians and Pet owners (congresses, symposia, print materials, detail sales aids, website …)
  • Manage direct and continuous relationships with the market through Field team to constantly improve sales force skills
  • Ensuring excellent execution of local key innovations
  • Generate Insights / Define needs through surveys, panels, clients visits
  • Coordinate with Digital Marketing Team to define and follow online activities and communities
  • Attend Corporate meetings and work in an international environment;


Requirements

  • Bachelor's Degree in Economic or Marketing
  • Previous experience of 2/3 years in a similar role, preferably in a pharma company
  • Digital and marketing skills
  • Fluent English, written and spoken
  • Flexibility and team working, excellent problem-solving skills
  • Customer-centric, and intelligent risk-taking mindset
  • Ability to work independently in rapidly changing environment


What we offer:

  • For this position we offer a permanent contract with an external agency (Staff Leasing);
  • Free access to the company canteen and ticket restaurants when working remotely;
  • A range of benefits for you physical, financial, social and mental wellbeing (access to gyms, pilates and yoga sessions, physiotherapist, psychologist, volunteering, parental benefits and more);
  • A support to develop your own professional and personal path that will guide you through our full range of development programs including platforms to learn foreign languages and attend professional courses.


In Boehringer Ingelheim we are committed to guarantee equal opportunities; we believe in respect, trust and empathy, in a work environment without discrimination. We are powered by our people as we know that our differences are our strengths. We value everyone and each of us feels included, important and at ease.

This job requisition is addressed also for candidates with disabilities and belonging to protect categories following articles 1 and 18, Law 68/99.

Our Company

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

Why Boehringer Ingelheim?

With us, you can grow, collaborate, innovate and improve lives.

We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.

Want to learn more? Visit https://www.boehringer-ingelheim.com