THE POSITION

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:

• Development and execution of OPU operational plan for the defined brands
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
• Cross functional alignment with Medical Affairs, Sales, Market Access, Finance & Accountant and COM-OP
• Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
• Works closely with the ROPU brand team to provide continuous input and feedback
• Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight.
• Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
• Ensures the preparation and implementation of activities for new product launches
  
  
  

Tasks & responsibilities

• STRATEGY:
  
  
  

The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance, which includes:

• Driving performance in line with OPU objectives
• Ensuring achievement of OPU sales, market share, and profitability objectives
• DRIVING BUSINESS RESULTS/ PROCESS/ CROSS-FUNCTIONAL COLLABORATION:
  
  
  

2.1. The (Senior)Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process), which includes:

• Contributing to the LTF/Outlook preparation by providing sales and investment planning for the defined brand
• Developing LTFs proposals for Sales, Direct Promotion and Field Force FTEs
  
  
  

2.2. The (Senior)Product Manager is responsible for Operational Plan development, which includes:

• Providing input to the ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
• Validating ROPU brand CSFs
• Providing input to the brand KPI development
• Developing OPU ICP/Operation plan
  
  
  

2.3. The (Senior)Product Manager is responsible for ICP/Operational plan implementation, which includes:

• Working within the brand team to implement OPU ICP/ operational plan including OPU customer engagement plan
• Driving performance through high-quality brand reviews, issue identification, brainstorming to offer/ share medical-marketing solutions
  
  
  

2.4. The (Senior)Product Manager is responsible for ensuring Launch readiness, which includes:

• Leading/ driving local launch readiness process to achieve readiness milestones
• Working closely with Medical Affairs, Sales, COM-OP and Market Access to prepare for successful launch
  
  
  

2.5. The (Senior)Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team, which includes:

• Collaborating with the ROPU Marketing Lead
• Organizing and leading cross-functional team interactions
• Maintaining strong interface with ROPU brand teams to facilitate growth of sales and market share
• Providing regular feedback and input to ROPU marketing teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
• Ensuring local operational plan is aligned with key strategic direction
  
  
  

2.6. The (Senior)Product Manager is responsible for monitoring and reporting, which includes:

• Managing allocated brand DP budget
• Collaborating with Commercial Operations to deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to local marketing management and proposing solutions and counter measures
• Regularly communicating key summaries/updates to local marketing management in a clear and precise way to facilitate information sharing, consultation and efficient decision making,
  
  
  

e.g. product knowledge, market/customer/competitor insights, M/S trends vs. other areas/markets

2.7. The (Senior)Product Manager is responsible for customer engagement, which includes:

• Proactively engaging with and managing multiple customer needs, and represents these in BI decision making and planning processes
• Support/drive GTM transformation and adoption of Platforms and Process to enable excellent customer centric engagement
  
  
  

2.8 The (Senior)Product Manager is responsible for demand forecasting, which includes :

• Proactively engaging with Sales and Supply Chain team to input demand forecast in Futurcast system
• PEOPLE:
  
  
  

3.1. The (Senior)Product Manager supports knowledge and skill sharing within the HP organization

3.2. The (Senior)Product Manager builds relationships with respective functions within OPU assigned

Requirements

• Bachelor's Degree in Pharmaceutics or Sciences -related
• Master's Degree in Marketing / Business Management is advantage
• Minimum 2-3 years (Product Manager)/ 3-5 years (Senior Product Manager) marketing and sales experience
• Solid experience in pharmaceutical marketing at a managerial level
• A prior track record of success
• Experience in Cardiovascular, Renal and Metabolic is preferred.
• Special Skills (with reference to PRIME marketing Competencies Model):
• Business and Marketing Acumen: Entry Stage: Developing; Target Stage: Developing
• Customer Orientation: Entry Stage: Developing; Target Stage: Demonstrating
• Strategy Development: Entry Stage: Developing; Target Stage: Developing
• Project Management: Entry Stage: Developing; Target Stage: Demonstrating
• Effective Execution: Entry Stage: Developing; Target Stage: Demonstrating
• Relationship Management: Entry Stage: Developing; Target Stage: Demonstrating
• Proficiency in MS Office, Outlook and database applications
  
  
  

Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths \u2013 and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after \u2013 as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com