CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

Are you a growth-driven marketing leader ready to own and scale a high-impact ecommerce business? As the Senior Manager – Growth Marketing, you will take full ownership of growth, marketing, and revenue strategies, ensuring we drive customer acquisition, optimize conversion funnels, and unlock new market opportunities.

This role requires a data-driven, hands-on leader who has successfully scaled an ecommerce business, understands global consumer behavior, and thrives on delivering measurable business impact. You will collaborate with Product, Digital Marketing, and BI teams to create high-impact marketing strategies, optimize customer journeys, and ensure every marketing effort translates into real revenue growth.

If you are hungry for growth, thrive in a fast-paced environment, and want to lead cross-functional teams to drive ecommerce expansion—this is the role for you!

Growth & Strategy

• Develop & execute data-driven growth strategies to expand the ecommerce business across key markets.
• Own and optimize the entire marketing funnel—increase conversion rates, reduce drop-offs, and improve retention.
• Identify new business opportunities—drive expansion through partnerships, paid and organic growth strategies.
• Monitor key performance metrics (traffic, conversion rates, CAC, LTV, revenue impact in USD).

Business & Marketing Leadership

• Drive business growth, not just marketing KPIs—every action must lead to tangible revenue outcomes.
• Lead multi-channel marketing efforts (SEO, SEM, paid ads, email, partnerships, content marketing, social media).
• Collaborate with cross-functional teams (Digital Marketing, Product, BI) to create seamless customer journeys.
• Manage and optimize performance marketing budgets to maximize ROI.

Team Leadership & Collaboration

• Directly manage and mentor a team of marketing specialists.
• Work closely with the centralized Digital Marketing team.
• Align with Product & BI teams to leverage data insights for better decision-making.

Market & Consumer Insights

• Conduct market research and competitor analysis to identify emerging trends in ecommerce and customer behavior.
• Localize growth strategies to cater to diverse markets (India, Indonesia, Middle East, USA).
• Optimize customer segmentation & targeting to enhance personalization and engagement.

#LI-Remote

• Education: Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Experience: 5-8 years of proven experience in growth marketing, ecommerce, or performance marketing (preferably in EdTech, SaaS, Publishing, or Research Services).
• Ecommerce Expertise: Deep understanding of growth levers, conversion optimization, and digital marketing strategies in ecommerce.
• Market Knowledge: Strong exposure to global and emerging markets such as India, Indonesia, Saudi Arabia, and the USA with experience localizing strategies for different audiences.
• Growth & Marketing Tools: Hands-on expertise with growth marketing tools, analytics platforms, and marketing automation software.
• Data-Driven Decision Making: Strong analytical and problem-solving skills with the ability to interpret performance metrics, optimize strategies, and drive business growth.
• Leadership & Stakeholder Management: Excellent communication, team leadership, and cross-functional collaboration skills to work with Product, BI, Digital Marketing, and Leadership teams.
• Scalability & Impact: Experience in scaling B2C or B2B2C businesses, ideally in niche markets like researchers, professional services, or specialized ecommerce sectors.

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds.

For this role, the interview process begins with the Head of Marketing, focusing on growth strategy, technical expertise, and business impact. Next, candidates will proceed to Interview 2 with the HR Business Partner, assessing leadership, cultural fit, and career aspirations. The final stage is a Panel Interview with key stakeholders, evaluating strategic thinking, collaboration skills, and overall suitability for the role. All interviews will be conducted virtually via MS Teams.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

At Cactus Communications, we break barriers between science and researchers. We are a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. At CACTUS, we champion an "accelerate from anywhere" culture that fuels our high-performance mindset. Flexibility isn't just a benefit—it’s the cornerstone of our productivity. By empowering our teams to work when and where they thrive best, we ensure innovation, drive, and excellence remain at the heart of everything we do. Together we, Power research. Empower people.