It’s an exciting time to join Cytokinetics. We’re seeking trailblazing, results-oriented sales and marketing professionals who are ready to embrace this exciting opportunity to make a significant impact and shape the future of our company.

The Associate Director/Senior Manager will support the development of the U.S. patient and caregiver brand strategy for aficamten for the treatment of obstructive hypertrophic cardiomyopathy (oHCM). This position will work closely with a broad array of US and global stakeholders to drive execution of the aficamten launch plan and will be responsible for all elements of the US promotional platform for oHCM patients and their loved ones. They will also work closely across teams to help Cytokinetics develop patient services and support, including HUB, patient education services, CRM systems, education, caregiver support, and more that provides an optimal patient experience.

This position will report directly into the Director of US Patient Marketing for aficamten and will work closely with a broad set of cross-functional stakeholders. This individual must have the ability to contribute strategically as a thought partner, but also work independently as a manager of activities to flawlessly execute the patient tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.

Responsibilities

• Lead execution of the key components of the US brand strategy for patients and ensure alignment across all key stakeholders
• Manage patient media and CRM, including search, social, digital media, custom media, connected TV, and audio
• Develop, manage, and track metrics to measure and ensure success of digital patient marketing/promotional programs utilizing engagement metrics in addition to Crossix.
• Support development and execution of a comprehensive patient launch plan including HUB services and elements of the digital patient experience across channels
• Assist in development and launch of innovative patient/caregiver marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• May include the development and management patient website campaigns
• Manage budgets and support quarterly business and budget reviews; develop/track metrics to ensure success of programs
• Partner with patients and advocacy organizations; act as brand steward ensuring brand strategy is at center of all promotional efforts
• Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to collaborate on the long-term strategies based on the market trends and competitive environment
• Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
• Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly

Qualifications

• Bachelor’s Degree is required with 8+ years of pharmaceutical experience, with at least 2 years of US pharmaceutical patient marketing experience
• US launch experience required-- experience in cardiovascular therapeutic category and/or REMS preferred
• Demonstrated ability to develop patient marketing strategy and execute/measure promotional campaigns
• Experience managing US patient pharmaceutical websites is a requirement
• Demonstrated ability and aptitude to manage integrated media campaigns, including Connected TV, Crossix, Socia Media, and CRM
• Demonstrated ability in using and understanding Crossix, or a willingness to deeply learn Crossix.
• Experience in rare disease in creating unique patient experiences preferred,
• MBA or other advanced degrees is preferred
• Pharmaceutical sales and/or sales management a plus
• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
• Proven self-starter, able to work independently, able to handle full workload across multiple projects
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
• Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers
• Ability to articulate and convey complex data and information concisely to internal and external stakeholders
• Excellent written and verbal communication skills