ViiV Digital Liaison



Akasaka, Minato City, Tokyo 107-0052, Japan
Posted on Saturday, February 10, 2024


*日本語能力が必須のポジションです Japanese capability is a must

Job Purpose

ViiV will reinforce the capability of data analysis and sales force effectiveness. Within the Business Intelligence & Analytics team, the role will focus on Omni-channel analysis & Effectiveness, Finding potential Customers & Developing good Relationship, and Channel Excellence.In a market with a limited number of patients and a highly uneven distribution, they are engaged in a highly difficult analysis to find superiority over the competitor. Through close communication with BI&A manager and SFE manager as well as Digital Marketing, this role contributes to effective development of good customer relationship and implementation of potential customer finding (lead generation).

Key Responsibilities

Digital Liaison will monitor to ensure quality of customer experience, right targeting, and right approach in order to attract more potential customers and build good relationship with them.With close working with Digital Marketing and Sales Force Effectiveness, Digital Liaison has responsibility for establishment of effective omni-channel platform.

  • Omni-channel analysis & Effectiveness

  • Leverages data analytics and customer insights to improve sales performance, monitor KPIs and continuously improve the omni-channel experience.

  • Works closely with Digital Marketing and SFE experts to ensure business unit alignment with CX startegy in ViiV Japan and drive best practice sharing across the organization

  • Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints.

  • Finding potential Customers & Developing good Relationship

  • Reviewing sales data to identify opportunities for improvement in sales performance

  • Developing relationships with HCPs through omni-channel approach

  • Ensures that digital and physical interactions are consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement

  • Making calls to potential customers (HCPs) to ensure quality service from ViiV CX platforms and lead to future relationship

  • Communicating with sales reps including external business partners upon requests from HCPs

  • Channel Excellence

  • Observes and identifies external trends and proactively shares these with the organization to further enhance ViiV’s omnichannel ambition.

  • Provides ideas and insights to Digital Marketing for enhancing CX: identifying opportunities to establish new channels (voice, chatbots, social etc.) based on customer preferences

  • Collaborates with Digital Marketing to develop high-level CX roadmap

In addition, this role work as a BI&A expert when the resource of department is short. Therefore, this position is required excellent level of data analytics skills as well as commitment for sales growth.

必要な条件Basic Qualification

スキル Skill

  • Logical and analytical thinking for striving better solution.

  • Excellent data analytic skills and knowledge

  • Outstanding communication skills with related departments such as Marketing and Sales

  • Design Thinking: Ability to understand & analyze HCPs’ behavior/needs/preferences

経験 Experience

  • Working experience as Medical Representative (MR) or MSL

  • Data analysis software and BI tools: Excel, Power-BI

  • Familiar with handling key secondary data such as IQVIA

  • Experience analyzing CRM data and sales activity data

  • Understanding CX with digital marketing / omni-channel approaches

  • Working in cross-functional teams or projects

学位/資格/語学力 Education/certification/Language

  • Bachelor’s degree

  • JapaneseNative level or equivalently proficient

  • English : Business levelTOEIC score >730

望ましい条件 Preferred Qualification

スキル Skill

  • More advanced data analysis skills:

  • Knowledge skill for Web analytics tools: Salesforce, Veeva

  • Analytic skill for CRM tools: Salesforce, Veeva

経験 Experience

  • Ideally 5 years pharmaceutical industry experience

  • Experience leading cross-functional sales or marketing team(s) or projects

  • Experience of working in a primary and specialty care environment preferred

  • Experience in Customer Journey Mapping and omni-channel marketing

学位/資格/語学力 Education/certification/Language

  • English : Native or equivalently proficient

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.