Global Content Creation Manager, Oncology

GlaxoSmithKline

GlaxoSmithKline

Multiple locations
Posted 6+ months ago

401121 Global Content Creation Manager, Oncology

As a Global Content Creation Manager, you will be responsible for leading the development and execution of high-quality, scientifically accurate, and engaging medical content for priority assets to educate healthcare professionals and patients. You will lead and collaborate with cross-functional teams, including medical affairs, insights, publications, congressing, and global and local medical teams to ensure that content meets market and customer needs and to ensure a strong link is maintained between the scientific publication plan, strategic scientific objectives (SSOs) and medical strategy to drive impactful educational material for our healthcare professionals and patients. Additionally, the expectation is that the individual collaborates with priority market(s) to deliver what matters most and what will have the most impact for HCPs. The Global Content Creation Manger must stay at the forefront of insights, trends in the content/channels/engagement domain and drive productive partnerships with external vendors to bring the most innovative and impactful scientific communication plans to life.

Additional responsibilities will include agency collaboration and management that drives innovation to differentiate GSKs scientific content to bring impactful engagement. The content manager will also be accountable for collaborating with investigators, congresses, medical experts, and authors on tactics as needed.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will lead the following:

  • Content Strategy, Planning and Delivery:
    • Develop and execute a comprehensive content strategy aligned with the asset strategy and lifecycle.
    • Collaborate with key stakeholders to identify content needs, nuances, and insights for various target audiences, including healthcare professionals, patients, and internal teams.
    • Assist in the creation of the global communication asset-specific strategy and strategic scientific communications plan for assets in accordance with the Global medical strategy.
    • Understand and interpret the rationale for the development of an asset's indication, being able to distil key elements of scientific information associated with that asset.
  • Accountable for overall development of content to support medical training, inclusive of delivery of all internal training materials for MSL/ Medical affairs use.
  • Partner with MSL teams, medical teams, insights teams, congress teams, publications teams, tech teams to gather insights for strategic feedback and improvement.
  • Scientific Accuracy and Compliance:
    • Ensure all medical content is scientifically accurate, evidence-based, and complies with relevant regulations, industry guidelines, and ethical standards.
    • Fully understands and is responsible for ensuring scientific platforms and subsequent content development follows all relevant codes and system requirements e.g. ABPI code of practise, GSK Code and use of Content Lab), particularly with respect to delivery of promotional verses non­ promotional information.
  • Content Development:
    • Accountable for the creation of various types of externally-facing medical content, including but not limited to slide decks, congress booth content, omnichannel/digital content, presentations, videos, webinars GenAI content for Medical Affairs.
    • Collaborate with subject matter experts, medical writers and agencies to produce content that effectively communicates complex medical information.
    • Leverage your scientific knowledge to inform medically-sound medical content
    • Lead and support preparation of materials required in all areas of medical communications and engagement for global medical affairs and aligned to an asset's strategic scientific objectives. These could include, but may not be limited to, disease, patient and asset-focused content/activities required as part of the global medical plan.
    • Based on signatory status may also be accountable for reviewing and approving content associated with the scientific platform as required.
  • Cross-Functional Collaboration:
    • Partner with medical affairs, congress teams, publications teams, insights teams, as well as global and local medical teams to understand product positioning and messaging requirements.
    • Provide support for product launches by developing impactful content that supports medical strategies.
    • Manage medical communications agency support ( agency) involved in development of the scientific platform and updates on behalf of the GMSL, or project lead, to ensure delivery of a high-quality product.
    • Operate with a high level of autonomy and able to leverage an extensive internal network for knowledge, input and support.
    • Gather and share best-practice across Global and LOCs to ensure consistency, high standards and excellence is maintained across the organization.
  • Represent the TA at key matrix meetings.
  • Drive strong engagement and collaboration within high performing matrix team, focused on supporting the development and launch of late phase assets.
  • Partner with the GMSL on designing and developing an overarching platform for an asset where it has more than one indication but share the same elements of disease pathophysiology.
  • Responsible for influencing and aligning with key stakeholders, and for the input of the medical communications framework and related engagement planning elements within the asset annual business planning process.
  • Content Distribution:
    • Develop strategies for effective content distribution across various channels, including digital platforms, conferences, and other relevant outlets.
    • Collaborate with digital teams to optimize content for online platforms.
    • Assist in the development and execution of innovative tools for internal and external communication including digital/social medical delivery

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s or higher-level degree in a science or medical related discipline
  • Significant and varied experience working in medical affairs in the pharmaceutical industry
  • Demonstrated ability of understanding of copy approval requirements and/or experience working in a medical communications environment
  • Strong knowledge or experience interpreting and applying ABPI/EFPIA/FDA codes
  • Track record of working in successful cross functional teams.
  • Analytical, logical thought process with proven track record of strong matrix management, facilitation, and project management skills.
  • Solid Technical capabilities in Excel, PowerPoint, and MS Teams.
  • Ability to interpret, analyse, organise and present complex data.
  • Effective time management, ability to clearly identify priorities and manage multiple tasks.

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

  • Product/asset Launch experience
  • Postgraduate degree (PhD, PharmD/BPharm or MD/MBBS).
  • Oncology, haematology experience or related area.
  • Local, Regional or Global experience medical or R&D experience.
  • Familiarity with existing GSK platforms {e.g. Content Lab, Team Site, Workday, MS Teams and GSK intranet).
  • ABPI / GSK code certified.

Closing Date for Applications – August 4th, 2024 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.


When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people over the next 10 years. R&D is committed to discovering and delivering transformational vaccines and medicines to prevent and change the course of disease. Science and technology are coming together in a way they never have before, and we have strong tech-enabled capabilities that allow us to build a deeper understanding of the patient, human biology and disease mechanisms, and transform medical discovery. We are revolutionising the way we do R&D. We’re uniting science, technology and talent to get ahead of disease together.

Find out more:

Our approach to R&D.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

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