The Marketing Manager for US Immunoglobulins (Ig) will be responsible for leading strategic and brand plan development/implementation and innovation for a specific brand(s). He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand strategy and market equity and, b) drive performance through long term profitable growth while working hand-in-hand with the direct manager as well as commercial leadership.

This exciting role requires a dynamic and experienced Marketing Manager who has a strong marketing, analytical background and can balance thinking strategically with the key execution priorities for the brand(s), including market research, product strategy, brand planning, positioning/product differentiation, life-cycle management, pricing strategy, channel strategy, creative campaign development, opinion leader development, and sales force and non-personal promotional tactics. Partnership and collaboration across key commercial and medical functional leaders are essential components of this role, specifically a broad understanding and respect for the sales organization and to work cross-functionally to set the long-term strategy for a brand in the rare disease space.

This role is ideally based out of our Fort Lee, NJ corporate office or our Durham, NC office, offering a hybrid work schedule, however flexibility of geographic location may be considered.

Main Responsibilities:

Brand Marketing and Product Management:

• Owns the development, implementation and execution of robust brand strategy, product positioning, brand differentiation, and life-cycle management
• Manages the marketing mix with responsibilities for Specialty Pharmacy, HCPs, and Patient audiences,
• Designs and executes advertising/promotion, channel strategies
• and tactics and designs measures to assess effectiveness
• Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with Kedrion’s corporate guidance and all regulatory, legal, ethical SOPs
• Ensures that marketing plans are aligned across all key internal stakeholders
• Closely liaise with the sales and corporate accounts teams to align strategy and execution
• Monitors and analyzes competitive environment and market trends/dynamics and develops timely tactical plans based on findings
• Conducts market, competitive and customer research to identify needs and gaps
• Utilizes analytical data to enable strong decision making and action planning; assess impact of key tactics on sales growth and make adjustments with a sense of urgency
• Supports idea generation and contributes to identifying innovative, high value solutions for the brand(s)
• Responsibility for commercial sign off newly developed brand assets with Kedrion’s promotional review committee
• Supports the development of KOLs and advocacy group relationships in collaboration with Medical Affairs and/or other functions
• Proposes and manages medical conference participation and trade events in line with overall brand(s) budget
• Manages relationships and activities, with creative/advertising agencies while guiding and ensuring deliverables are met.
  1. Identifying and developing effective communication strategies using personal and non-personal promotion and tactics as appropriate
  2. Leading creative campaigns, brand refresh, message development, message management and messaging consistency
  3. Establishing clear and focused creative briefs, tactical development plans, execution plans and ROI reports

• Develop and rollout promotional collateral including digital (internet) initiatives and all non-personal promotional tactics
• Engages and gains insights from sales leadership in planning and key initiatives to support the field sales team
• Conducts product/brand training and supports the onboarding of new sales hires
• In partnership with the Therapeutic Area Lead, presents to / updates senior leadership team on brand performance, sales results, key strategy and program initiatives
• Responsible for the management of the annual brand budget, collaborating with functional leadership to ensure financial objectives are met and resources effectively utilized
• Adhere to all company policies, procedures and business ethics codes

Brand Results, in partnership with direct manager:

Achieves brand performance targets and supports the Profit & Loss (P&L) and direction of the brand (s) represented

Requirements:

• Bachelor’s Degree in Business, Marketing, Science, Economics, Finance or related discipline
• MBA or other advanced degree is preferred.
• 5 years+ pharmaceutical or biotechnology marketing, with proven experience in strategic planning and team leadership
• Knowledge and working experience in the plasma derivatives marketplace is preferable

• Experience with specialty pharmacy / infusion products strongly preferred

• Strong financial acumen, budget management, analytic and modeling skills. Critical thinking and ability to interpret data and provide recommendations
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• In-depth knowledge of US pharmaceutical market which includes experience working with regulatory affairs, medical affairs, finance, and promotional review teams
• Ability to succeed in an entrepreneurial / high rate of change organization.
• High energy, with a proven ability to achieve strong cross functional accountability and results.
• Proven track record of meeting and exceeding business goals and overcoming key obstacles with a commitment to quality and detail
• Ability to perform and understand detailed market research information
• High ethical standards, personal integrity and ability to build trust with teams, colleagues, and partners
• Ability to constructively challenge and influence the decision making process
• Excellent organizational, presentation, and communication skills
• Willingness/ability to travel domestically including occasional weekend travel for advocacy events or conferences as appropriate. International travel may be required occasionally.

Kedrion Biopharma offers a number of benefits to qualifying employees, including:

- Medical, vision and dental insurance

- Life and AD&D insurance

- Paid holidays

- PTO accrual

- and much more!

Please let us know if you would like further details regarding the benefits that we offer to our qualifying employees, and we would be glad to provide you with our full benefits guide, as well as answering any questions you may have!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status. Please be advised that our organization participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information on E-verify, please contact the Dept. of Homeland Security.

Please note that salary ranges are calculated based off levels of: relevant experience, education and certifications.