Job Description

Our company in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines, and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where our company has codified its legacy for over a century. Our company’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. Our company’s Animal Health Division works to improve the health of animals around the world through collaborative partnerships and a deep sense of responsibility towards our customers, consumers, animals, society, and planet. This team of energetic, independent thinkers offers one of the industry’s most innovative portfolios of products, services, and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species both domestically and internationally.

The primary responsibilities of the Customer Marketing Manager are to lead all marketing and advertising initiatives and strategies with Farm/Ranch retailers to help achieve company sales, profit, and market share objectives. These activities include market planning, product launches, advertising and promotional activities, sales force training, distribution recommendations, pricing, and trade/buying show efforts. The incumbent is also responsible for leading sales and marketing activities for the Omni-channel + eCommerce market. This position requires a broad knowledge of the animal health industry and driving the associated marketing initiatives to grow the business in the Ag Retail, Omni-channel, and eCommerce channels.

Key Responsibilities May Include, But Are Not Limited To:

• Partner with the business to develop annual market plans as well as provide channel guidance for product launch plans, including pricing, OpEx investment, etc.

• Lead shopper marketing initiatives across the assigned customer base and/or channel.

• Drive development and implementation of marketing and sales strategies for Ag Retail, Omni-channel, + eCommerce retailers.

• Develop a convenient and seamless user experience for end users that offers a variety of opportunities for fulfillment.

• Partner with the Animal Health Business Units to develop programs and pricing strategies to achieve business targets during key selling windows that align with brand plans.

• Develop advertising, promotional campaigns, merchandising, and selling materials in partnership with outside agencies.

• Analyze sales data to draw conclusions and provide recommendations for the associated channels.

• Consistently promote sales and services in our company’s favorable Animal Health image of products with Farm/Ranch retailers. Help solve customer problems through the utilization of our company’s products, services, and sales tools through the various channels.

• Responsible for the maintenance and communication of knowledge relative to accounts, accounts’ products, markets, and potentials to help plan effective account penetration and prospecting efforts.

• Communicate market and business trends to justify ongoing investment in the channel. Identify opportunities and make recommendations on growth initiatives to drive market share in the channel.

• Keep current on our company’s products, services, and market information by studying and attending relevant meetings, conventions, and training courses. Follow established communication procedures to effectively keep appropriate colleagues informed.

• Appropriate usage of company resources (time, money, property, etc.) to optimize sales and deliver on profitability targets.

• Ability to manage expenses appropriately and maintain expenses within a budget.

• Provide input to Marketing for alignment with R&D, Market Development, and Technical Services for product improvements and new products (including Packaging, Inserts, etc.)

• Provide Training assistance as needed for our company’s Account Managers and distributor sales reps.

• Work collaboratively across all species teams to foster our Company's approach to enhance knowledge of the entire OTC Animal Health product portfolio.

• Clearly communicate account activities to sales and marketing leadership by sending monthly communications on key activities.

• Analyze and report on monthly sales results and manage expenses within budget guidelines.

• Develop a deep understanding of account needs and communicate information to our company’s Sales and Marketing leadership.

• Drive development of key eCommerce capabilities and support processes.

• Develop and maintain an understanding of AH products, industry trends, and competitive landscape.

• Articulate and communicate relevant customer, industry, product, and market trends appropriately throughout the organization.

• Responsible for developing and meeting learning and development objectives agreed upon with leadership.

This role will be based in our Lenexa, KS office.

Scope And Context

• This position is an Individual Contributor role

Leadership Behaviors

• Demonstrate Ethics & Integrity

• Drive Results

• Focus on Customers

• Make Rapid Disciplined Decisions

• Act with Courage & Candor

• Build Talent

• Foster Collaboration

Professional Competencies

• Business & Financial Acumen

• Working Across Boundaries

• Strategic Thinking

• Project Management

• Productive Communication

• Problem Solving

Core Commercial Functional Competencies

• Customer and Market Insights

• Strategic Business Management

• Product Knowledge & Portfolio Management

• Account Management

• Customer Engagement

• Market Access

• Regulatory & Compliance Knowledge

Background & Education

• Bachelor's Degree – Marketing, Animal Science, or Ag Business

Required Skills/Abilities

• A minimum of 5 years’ experience in Marketing/Brand Management, and/or partnership in execution of marketing strategies.

• Demonstrated experience in sales and/or partnership with a sales force.

• Excellent project management and analytical skills.

• Ability to synthesize analytics into strategy development & market planning.

• Ability to think both strategically and tactically with strong attention to detail and associated follow-through.

• Demonstrated organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

• Excellent interpersonal, communication and presentation skills.

• Demonstrated motivation and focus on achieving measurable, tangible results.

• Commitment to collaboration as the normal mode of working and resolving problems.

• Demonstrated understanding of the positions’ contribution to the business goals and willingness to adopt changes to current processes to meet customer needs.

• Expert-level computer skills including working knowledge of MS Office Suite (Word/Excel/PowerPoint), as well as the ability to use an iPad/iPhone.

• Ability to work independently and as part of a team.

• Ability to travel overnight as well as some weekend activity (i.e. Trade Shows).

Preferred Skills/Abilities

• Retail and/or Customer Service exposure.

• Sales training and/or applied sales exposure.

• Food Production Animal exposure.

• Companion Animal (Equine & Canine) exposure.

• E-Commerce knowledge and exposure.

• Sales and/or Marketing experience within the Animal Health industry.

• Knowledge of animal health biological and pharmaceutical products.

• Understanding or experience working with distribution channel partners.

#EBRG

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Job Posting End Date:

09/14/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:09/14/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R310319