Sequencing Sales Representative



Sales & Business Development
Posted on Saturday, June 1, 2024

About Company

MGI Tech Co., Ltd. (MGI), a member of global genomics leader BGI Group, is committed to building core tools and technology to lead life science through intelligent innovation. Based on its proprietary technology, MGI focuses on R&D, production and sales of sequencing instruments, reagents, and related products to support life science research, agriculture, precision medicine and healthcare. MGI is a leading producer of clinical high-throughput gene sequencers, and its multi-omics platforms include genetic sequencing, mass spectrometry, medical imaging, and laboratory automation.

Founded in 2016, MGI has more than 1000 employees, nearly half of whom are R&D personnel. MGI operates in 39 countries and regions and has established multiple research and production bases around the world. Providing real-time, comprehensive, life-long solutions, its vision is to enable effective and affordable healthcare solutions for all.

Job Summary:

The Sequencing Sales Representative is responsible for the direct sales of MGI products in the research and private market in assigned regions. This position will be responsible for developing sales strategies and tactics that achieve the revenue goals of the assigned regions through direct and indirect channels.


  • Seeking out new customers and sales opportunities for driving sequencing products revenue.
  • Develop, implement and monitor the regional business plan to meet assigned target of revenue and strategic objectives.
  • Achieve the quarterly and annual sales and profit plan as assigned.
  • Accurately forecast customer demand (i.e., product quantities and dollars, orders, shipments).
  • Build long term relationships with Key contacts at target customers.
  • Manage automation business with local distributors.
  • Use various lead generation tools to enhance the lead pipeline.
  • Update the CRM system and manage the sales pipeline by reporting opportunity evolution and probabilities.
  • Initiate promotional events for the company.
  • Represent the company at trade events.
  • Follows company guidelines/practices/policies and provides timely development plans to correct for underperformance.
  • Responsible for ensuring that MGI’s commitment to customer satisfaction is performed, delivered, and constantly improved.
  • To drive a high level of interaction and engagement between other departments (e.g., Marketing, Customer Solutions) and local sales team & staff to ensure coordination of activities and alignment on common goals.


  • Master’s degree or above in a related field.
  • Excellent sales results in the Life Science Capex industry, preferentially in lab automation in research environments.
  • Strong technical background in molecular biology and NGS.
  • Strong communication skills to internal and external audiences.
  • Problem-solving and customer-centric attitude.
  • Patience and the ability to tactfully handle customer negotiations.
  • English and German speaking required.