About Company

MGI Tech Co., Ltd. (MGI), a subsidiary of BGI Group, is committed to enabling effective and affordable healthcare solutions for all. MGI produces sequencing devices, equipment, consumables, and reagents based on its proprietary technology to support life science research, medicine, and healthcare. MGI’s multi-omics platforms include genetic sequencing and Liquid Handling. It aims to develop and promote advanced life science tools for future healthcare by providing real-time, comprehensive, life-long solutions.

Job Summary

The Sales Representative is responsible for driving the NGS Sequencing business and MGI automation in CEE in the research and private market (non-IVD). This position will be responsible for developing sales strategies and tactics that achieve the revenue goals of the assigned region through channel sales.

Responsibilities:

• Develop distributors, maintain markets, and existent customers.
• Explore new markets and define strategies for increasing sales on the entire portfolio, including new product launches.
• Management of the Distributor Portal, updating distributors with the product, marketing and sales information, availability, competitive activity, sales positioning, best practices, and distributor training plans.
• Develop and maintain new product distribution marketing plans and introduction dates for the partners.
• Develop and implement regional marketing initiatives related to distributors' activities, including marketing campaigns, conferences, webinars, and lead generation activities.
• Attend distributor business reviews, and other activities to support growth. Coordinate distributor monthly calls and training.
• Oversee distributors' online websites and coordinate with PM to ensure they are updated and contain accurate content.
• Manage all processes included in MGI CRM, and Manage sales area forecast.
• Managing the selected distributors' key accounts' quarterly sales fulfilments, marketing, and FAS support and coordination.
• Execute internal standardized processes around current and new partnerships.
• Work closely and coordinate with the Channel Manager, Marketing, Legal, Sales, Service, and Support functions to leverage and develop long-standing relationships with partners.
• Routinely work with the region on product strategy execution.
• Research new tools and techniques for increasing MGI awareness and growing mindshare and product placement within the distributor channel.
• Handle confidential information: Manage and maintain sensitive and confidential information, ensuring it is handled securely and in compliance with the organization's policies and procedures.
• Maintain confidentiality: Uphold strict confidentiality in dealing with sensitive information, including personnel matters, legal documents, financial data, contracts, and other proprietary information.

Requirements:

• Master’s degree or above in Genetics, Molecular Biology Bioinformatics, or related subject. With NGS academic training or background or work experience preferred.
• 3-5 years of Sales experience in the Life Science Capex industry or the NGS market.
• Prior field experience supporting customers and experience with people management are a plus.
• Demonstrated collaboration skills are required.
• Capability to prioritize tasks, manage time efficiently, and coordinate multiple projects simultaneously.
• Strong relationship-building skills to foster a positive and collaborative work environment.
• Outstanding problem-solving and interpersonal skills.
• Willingness to travel 30%, if required
• English written and verbal communication and training/presentation skills are a must, other languages preferred.