Senior Manager, Market Access Strategy & Payer Value Marketing (REMOTE - USA)

Molecular Devices

Molecular Devices

Marketing & Communications
Multiple locations
Posted on Saturday, July 6, 2024

The Senior Manager, Market Access Strategy & Payer Value Marketing will play a critical role in the growth of Cepheid by building capabilities for value & access marketing and content development for Cepheid’s innovative products. This individual will be responsible for supporting the development of content/collateral including payer value propositions, value toolkits (e.g., value dossiers, executive summaries, slide presentations, objection handlers), and customer reimbursement support materials that enable patient access for Cepheid’s products globally. The position will also support worldwide Market Access strategy development initiatives. These activities will be accomplished by collaborating closely with external and internal stakeholders, including the worldwide strategy team, regional market access teams, HEOR, government affairs, medical & scientific affairs, product management, marketing, commercial, regulatory and clinical affairs, as well as laboratory and health system customers, federal government agencies/institutions, and managed care organizations.

This position is part of the Government Affairs and Market Access Team and will be located remotely. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.

In this role, you will have the opportunity to:

  • Drive development of value toolkits and collateral (e.g., value propositions, value dossiers, executive summaries, slide presentations, and objection handlers) supporting products in development and on-market products to effectively communicate the value of Cepheid products to decision-makers including payers, laboratories, health systems, health technology assessment (HTA) agencies and ministries of health; collaborate across Government Affairs & Market Access and cross-functional teams to understand regional and global insights that can accelerate positive stakeholder decision-making and ensure content is aligned with overall product strategy and regional needs; develop training resources and help roll-out training materials for both Market Access and the Commercial teams and affiliated distributers.

  • Support and contribute to global Market Access team strategy development and strategic plan deliverables, including assessing and synthesizing payer policies & HTAs to develop understanding of payer objections and evidence gaps for Cepheid to address.

  • Coordinate and provide support for HTA submissions globally including development and adaptation of value dossiers, economic models, and evidence synthesis.

  • Project management including internal (e.g., team action plans) and vendor-led projects (e.g., implement and manage vendor contracts to agreed-upon service levels, budgets, and timelines); navigate resources through the promotional materials approval process; partner with internal stakeholders to ensure appropriate dissemination of materials per Compliance guidelines and internal policies.

  • Monitor and report reimbursement issues and/or opportunities pertaining to the access of Cepheid products; anticipate market dynamics, competitive landscape, and scientific/clinical data to proactively identify and address customer-level opportunities and threats related to product access.

The essential requirements of the job include:

  • Bachelor’s degree with 8+ years OR master’s degree with 6+ years OR Doctoral degree with 3+ years of related work experience in Market Access/HEOR, Marketing, or Medical Communications.

  • Experience in payer policy, reimbursement, health economics, and health policy issues in medical devices/diagnostics with a demonstrated track record in communication of clinical & economic value stories.

  • Strategy and analytical thinker with strong project management skills (e.g., being able to handle multiple projects/products), action-oriented, and engaging effectively with cross-functional groups and senior management as appropriate.

  • Excellent verbal and written communication, including advanced Microsoft Word, PowerPoint, and Excel skills.

  • Ability to travel, locally and regionally, up to 30% with overnight stays (e.g., Payer meetings, payer/institution locations, internal meetings, medical meetings, congresses, and training).

It would be a plus if you also possess previous experience in:

  • Knowledge of payer decision-making processes

  • Experience with reimbursement for medical devices, particularly in vitro diagnostic (IVD) molecular diagnostic laboratory tests

  • Experience in infectious diseases

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at

At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The salary range OR the hourly range for this role is $140,000-$170,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.