Marketing Manager - Sweden



Marketing & Communications
Posted on Monday, February 12, 2024
Location: #LI-Hybrid
This role is based in Stockholm, Sweden. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you

About the role:

284 million patients reached! Based on in-depth understanding of the Country healthcare system and disease area the Marketing Manager is responsible for leading the development and support implementation of the national brand strategy and tactical planning.

As Marketing Manager you will lead the cross-functional brand team and through servant leadership create high psychological safety in order to build a high performing team . Together with the team, you are responsible for identifying and building relations with external and internal key stakeholders, you are accountable for the brand performance and the value delivered to benefit the patients and HCPs, revenue growth, profitability, and market share growth, also managing the cost within agreed brand budget.

The Marketing Manager receives input on brand and disease area strategies from the Nordic and global TA teams and will secure strategic alignment between the Country, Nordic and Global.

Key responsibilities:

• Design and follow up of, the implementation of the localized brand plan, aligned with the Nordic brand strategy to secure the growth of the brand(s)
• Lead the cross-functional brand team translation of the localized brand plan strategy to a country level tactical plan and execution and monitor the execution of brand objectives.
• Design, in collaboration with Value & Access, clear insights-based value proposition for customers (HCPs & if relevant also patient organizations).
• In close collaboration with Customer Engagement Directors and Business Excellence & Execution engage in and secure a clear and focused segmentation & targeting and the prioritization of focus accounts.
• In close collaboration with the Customer Marketing Lead and the Digital OCE Manager oversee deployment of omni-channel initiatives in line with brand strategy
• Monitor and control brand budgets, forecasts, supply and expenses and assess the marketing mix of the product.
• Engage externally in collaboration with the broader brand team to build a strong network with local medical experts and decision makers relevant to the therapeutic area.
• Proactively and in collaboration with relevant stakeholders, secure the exchange and utilization of best practices and synergies in the country and across the Nordics.