About the Role
To oversee and manage all Sales and Marketing activities, including the development of strategic plans. Responsible for formulating and implementing the Sales and Marketing strategy, monitoring market dynamics, identifying opportunities, and adapting strategies to evolving trends. Focus on translating new opportunities into effective business marketing plans and sales strategies. Aiming to achieve set goals for the PNH area, with a specific emphasis on driving performance, enhancing market share, and optimizing resource utilization. Establishing and nurturing strong business relationships with key customers and stakeholders, managing strategic partnerships with key accounts, and promoting TA as a leader in the PNH disease area.
Major Accountabilities
• Develop the and Integrated Launch Execution Strategy and One Impact Plan, considering market insights from various aspects such as UPJ, KDMs insights, and anticipated customer requirements.
• Achieve allocated sales targets.
• Full accountability on P&L in collaboration with the Sales and Marketing Head – Hematology.
• Develop and deliver promotional tools, executing the One Impact Plan to fulfill TA objectives, including strategy, access in institutions, market share growth, and sales achievement.
• Educate Medical Experts and stakeholders on managing PNH (Paroxysmal nocturnal hemoglobinuria) with TA through Face-to-face visits and other Omnichannel orchestration.
• Establish a sustainable collaborative partnership with Key Decision Makers (KDMs).
• Identify top business opportunities or gaps through continuous market and competitor analysis. Adjust plans and execution to respond to changes, ensuring TA position in the PNH (Paroxysmal nocturnal hemoglobinuria) market and achieving allocated financial budgets.
• Possess in-depth knowledge of the customer/market, key dynamics, company policies, and up-to-date information on key competitors and their likely strategies.
• Implement commercial and marketing campaigns with excellence, adhering to relevant Codes of Practice and regulations.
