• Develop brand plans and marketing objectives, strategies and tactics based on thorough review of market dynamics and interaction with customers; Provide lifecycle management plan for assigned brands
• Recommend programs and projects to achieve sales and market share objectives.
• Monitor, evaluate and analyze competitive activities, market trends and current business activities to identify issues and franchise/portfolio opportunities.

External / Internal Relationship Development

• Build and maintain relationships with key internal and external contacts to support business plans and activities
• Represent the company within Novartis, Distributor, and relevant external parties (trade, medical organizations, medical practitioners, institutions, media, etc.)

Product promo plans and projects implementation

• Translate overall project objectives to specific work activities and take lead in ensuring project execution; Coordinate with the sales force and other functional work groups to ensure product plans/special projects are implemented.
• Ensure complete and timely availability of promo materials for the sales force; Monitor implementation and evaluate effectiveness of programs based on feedback of sales force and actual fieldwork observation

Product Availability

• Coordinate with TechOps regarding product ordering and delivery from Headquarters; Coordinate with DRA/Medical concerning product registrations and other issues that will impact product plans; Provide accurate product forecast.

Future / Emerging Marketing Skills

• Champion the omni channel engagement (OCE) evolution across the assigned therapeutic area as well as above the franchise in collaboration with relevant stakeholders
• Developing strong digital strategies; Identifying future trends and insights

Essential Requirements:

• 4 -6 years operational marketing experience with focus on product/brands
• Successful record of contribution and/or P&L responsibility
• Experience in launching new product is preferable
• Strong communication and interpersonal skills.
• Ability to lead through influencing cross-functional and senior management to impact decision -making