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Regeneron
The Senior Director, Scientific Marketing, will contribute to the financial success of Injection Brand and will report to the Executive Director, Marketing. This person will implement the approved Brand plan, and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to scientific-based marketing for all FDA approved indications.
In this role, a typical day might include the following:
Identifies strategic market opportunities and makes recommendations to support the growth of brand across all indications
Responsible for the development and execution of a Scientific-based Marketing Platform inclusive of all peer to peer initiatives and programs: advisory boards, HCP speaker programs & trainings, peer to peer video series, industry showcases, thought leader promotional print and digital articles, audio articles, and expert videos
Monitors and plans for new data releases for the brand and evaluates all relevant publications to support differentiation of the brand and prepare the organization for competition
Develops and executes HCP engagement planning at major congresses.
Works in close collaboration with Clinical, Med Affairs and Field Medical to ensure alignment with overall brand and medical strategic plans
Manages and executes the Annual Advisory Board Plan and meetings for the brand Marketing team
Develop and manage professional relationships and contacts with physician experts
Manage timelines and budgets in accordance with brand plan
Responsible for directing and monitoring all third party contractors and vendors
This role may be for you if:
Demonstrated knowledge and experience in marketing of biologics, in a buy and bill environment. Retina / eyecare experience would be a plus
Proven track record in reviewing, understanding clinical data and developing scientific marketing strategies and tactical execution to differentiate a brand in a highly competitive category
Comfortable working with physician community including thought leaders.
Experience managing a team of scientific marketers and supporting their development and tactical execution.
Experience managing advisory boards including development and execution.
Experience in providing input into strategic medical planning and executing scientific marketing programs eg. Speaker program development and management, peer to peer content
Experience in working closely with all sales force counterparts and gaining insights for sales force needs
Understands US reimbursement environment including government programs, Medicare Part B
Experience tracking and managing budgets with finance counterparts
Strong interpersonal & presentation skills required
Demonstrated ability to deal with all levels of the organization
In Sleepy Hollow location 3 days per week.
To be considered you must have a Bachelor's Degree, MBA preferred. The ideal candidate must have a minimum 10-15 years of progressive experience in biologics marketing and brand strategy development and execution in the life sciences. Ophthalmology (Retina), Oncology or Rheumatology experience preferred. Must be willing to travel 25-30% (including weekend travel as needed).
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
