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Regeneron
The Associate Director, HCP Marketing, Oncology is responsible for the tactical execution of HCP personal promotional deliverables required to drive the overall U.S. HCP strategy for the NSCLC indication.
This position will report directly into the Sr. Director, US HCP Marketing. The Associate Director, HCP Personal Promotional Lead, Oncology will work collaboratively across the Franchise Team, internal cross-functional colleagues, and external agency partners to ensure alignment and drive optimal integration and execution of personal initiatives, while leading pull through of executed non-personal initiatives.
A Typical Day May Include The Following:
Contribute to the creation and implementation of US HCP marketing strategy, messaging, and tactics.
Lead the development and execution of innovative HCP tactics and initiatives to support patient initiation, patient management and create brand loyalty.
Identify appropriate key performance indicators for HCP engagement, and measure & monitor performance analysis.
Works with NPP and Media Plan POC and oversees pull through of materials, aligning to brand strategy
Lead review and approval of HCP materials through promotional review committee approval.
Develop comprehensive plans for Plan of Action meetings (POA) including POA direction, training, and live meeting presentations.
Point of contact for field force communication and feedback
Partner with training to develop field force training on HCP materials to ensure proper execution
Developing and maintaining strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
Managing agency partners, project timelines and budgets, to include forecasting, and phasing across the brand team
Provides input into annual strategic and tactical planning processes and represents function in relevant Brand Team Meetings
Provides input to HCP Lead by identifying trends, defining success metrics, and analyzing performance of marketing programs on an ongoing basis
Responsible for the inventory management of promotional materials
Act as RC Captain, representing the Lung marketing team who is responsible for prioritizing jobs and is the liaison to report back to the team on any relevant changes and/or updates
This Role May Be For You If:
Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
High science learning agility; oncology experience preferred
Strong analytical skills for ease of tracking and communicating metrics, both quantitative and qualitative
Demonstrate competency in HCP promotional marketing, NPP, and media with ability to communicate engagement levels and overall project results to management and cross-functional partners, while ensuring proper mix and optimization
Strong project and process management skills with high attention to detail, along with the ability to work on multiple tasks and effectively prioritize
Strong interpersonal skills demonstrating emotional intelligence, both internally & externally
Proven team player with ability to navigate cross functionally
To be considered for this opportunity, you must have 10+ years of related progressive pharmaceutical industry or relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related/relevant professional experience. HCP promotional competency highly preferred. Oncology experience a plus with high scientific learning agility. Bachelor's degree required; MBA preferred. Must be willing to travel up to 25-30% (including weekend travel as needed).
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
