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Takeda Pharmaceutical Company Limited
At Takeda, it's our people, our values and our culture that make us special. We share a sense of vocation and a desire to serve others that pulses through our entire organization. We're fortunate to be grounded in a history that gives us a long term perspective, the confidence to stick to what we believe in, and the humility to know we don't have all the answers.
We combine this outlook with an agility and tenacity to deliver for our patients that has fueled the growth of our business. But what really sets our company apart is something we call Patient Trust Reputation Business. It's the framework that enables us to translate our purpose and values into action. It's how we synchronize the diversity of our perspectives, strengths and expertise. And it’s what keeps our decision making tethered to what really matters.
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
About the role:
Join Takeda as the Associate Director, Consumer Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded consumer marketing materials to prepare for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness. You will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute:
Act as day-to-day lead in the development and implementation of all marketing materials for the launch partnering with multiple internal stakeholders and external agencies.
Lead Consumer campaign planning development; channel strategy, execution, and measurement of campaigns; and ensure performance integrity and measurability of digital marketing ecosystem.
Help develop unbranded and branded campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.
Build awareness through owned, earned and paid digital media channels.
Partner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics.
Leverage brand insights to inform segmentation, channel mix preferences, and targeting of Consumers/Patients.
Identify critical design elements for initiatives/ promotions designed to inspire desired Consumers/Patients behavior change.
Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability.
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
Collaborate closely with Consumer Marketing peers to realize marketing synergies and deliver best-in-class experience.
Partner with HCP Marketing peers and other relevant functions to improve the journey for patients with Narcolepsy.
Develop strong working partnerships with cross-functional team (i.e. advocacy, patient services, medical, legal, regulatory, compliance, IT, etc.).
May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.
Minimum Requirements/Qualifications:
Bachelor’s degree
8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.
2+ years working on a pharmaceutical marketing team
Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences
Experience in marketing strategy, tactic design and measurement with an ability to innovate and gain buy-in from internal colleagues and external partners
Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
Ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork. Ability to mentor junior team members, collaborate effectively, and positively influence decisions
Ability to help set priorities, develop roles and responsibilities, and manage external partners
Ability to manage complexity, including the management of work across competing priorities
Understanding of brand building, the pharmaceutical industry, and how to effectively engage with a rare patient population and drive diagnosis
Ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Preferred:
MBA or MSc/PhD
Experience working on a product launch
Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500U.S. Base Salary Range:
149,100.00 - 234,300.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Job Exempt
YesThere are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their employees.
Tamara D. - Director, US Field Medical, GI
Patient centricity and the fact that we make decisions based on how they will impact the patient, trust, reputation and business – in that order – is what keeps me here. That is always steady.
Jill E. - Medical Affairs
It's comforting to know I have flexibility when it comes to managing my schedule and my family, especially through COVID. This flexibility gave me the time and capacity I needed to care of all of my responsibilities.
Tony P. - Managed Markets
I am overwhelmingly thrilled with Takeda's leadership, the care through COVID, and the decision making framework that prioritizes the patient, trust, reputation and business – in that order. It's all about building trust and honoring our commitments.
Dayna F. - Director, IG Community Support
The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask for.
David M. - Sales
I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsibile for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for you.
Kristen H. - US Medical
Takeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.
Barbara O. - Finance
Inclusion
Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.Collaboration
A strong, borderless team, we strive together towards our priorities and inspiring mission.Innovation
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.Top Workplace
Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.Work-Life
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.Empowerment
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.
Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.
We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.
Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.
Integrity
Fairness
Honesty
Perseverance
Patient
Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.
People
Create an exceptional people experience.
Planet
Protect our planet.
Data & Digital
Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.
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