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Job Description
OBJECTIVES/PURPOSE
Takeda sees a world where all people across the globe, regardless of age, race, or socio-economic class are protected against the threat of dengue.
- As part of the India Vaccine Marketing, Consumer Marketing Lead would lead the development and implementation of Dengue Vaccine Consumer Activation Strategy. This would include all ATL, BTL and Digital strategies.
- This should be done through close collaboration with internal teams of India marketing, medical, communication and MAPA, regional and global teams, as well as outside media and creative agencies.
ACCOUNTABILITIES
- Develop overall brand plan to grow vaccine preventable disease awareness with full understanding of consumer/patient insights through consumer market research.
- Deliver off-line marketing activities through various channels including, but not limited to TV, OTT, print, radio, in-clinic and on ground events.
- Lead creative process to deliver the creatives for the above channels.
- Drive external agencies and manage their governance and quality outputs.
- Roll out monthly KPI tracking and performance progress.
- Follow Takeda approval processes to ensure that all non-promotional and digital contents and communications activities are compliantly executed.
EDUCATION AND EXPERIENCE
- Bachelor’s degree; Masters/MBA preferred
- 10+year Experience in consumer marketing in healthcare, pharma, insurance or related industry (Vaccines, Consumer Healthcare, FMCG)
- 10+year experience in multi-cultural environment with close communication with regional and global marketing team including management
- Digital Native
- Experience of marketing for middle to senior generation
- Consumer & Digital Agency management experience at client side
BEHAVIOURAL COMPETENCIES AND SKILLS:
- Integrated media planning and implementation of consumer marketing campaigns using mass media, digital channels etc.
- Initiate campaign concept development based on consumer insight, brief to agencies and create collaterals (eg. TVC) etc. with them.
- Capability of leading planning with agencies and internal stakeholders.
- A&P management to deliver the best performance within budget.
- Collaborative workstyle both with internal and external stakeholders
- Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.
OTHER INFORMATION
- Vaccines experience preferred
Locations
Mumbai, India
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
