Regional Market Development Manager - Next-Generation Sequencing

Thermo Fisher Scientific

Thermo Fisher Scientific

Sales & Business Development
Multiple locations
Posted on Thursday, April 11, 2024

Work Schedule


Environmental Conditions


Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location/Division Specific Information

This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific.

How will you make an impact?

As a member of the North America Regional Market Development Team, you will be responsible for marketing strategy and tactical implementation of activities and results supporting key product lines and application areas while implementing projects in cross-functional teams. You will drive all aspects of the downstream marketing for NGS product lines focused on clinical and translational sequencing applications. You will enable new product introductions, sustain existing product offerings, and communicate the value of our portfolio of Ion Torrent and AmpliSeq solutions to customers.

A Day in the Life

  • Develop multi-channel integrated marketing plans for custom AmpliSeq applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
  • Guide the development of copy and creative content for NGS application areas such as inherited disease, pharmacogenomics, infectious disease, and others, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
  • Create and implement marketing content across multiple channels, including email, social media, web, video, print, and live events
  • Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams
  • Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows
  • Successfully engage with advertising agencies and marketing project managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, regional tradeshow properties and promotional materials
  • Maintain and analyze campaign metrics to measure the effectiveness of marketing activities
  • Maintain knowledge of molecular diagnostic industry trends and competitor activity
  • Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment
  • Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
  • Maintain relationships and projects with external collaborators such as customer KOLs, strategic partners, advocacy groups, and sales channels.

Keys to Success


  • ​​Bachelor’s degree required (preferably in molecular biology, genetics, or other related science field)
  • Master’s degree in relevant scientific field or business administration preferred


  • 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with increasing scope and responsibility in the genomics and molecular diagnostic arenas preferred.
  • Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or molecular diagnostics is preferred.

Knowledge, Skills and Abilities

  • Self-starter and collaborative within project teams, and successful track record working in matrix environments
  • Exceptional skill managing complex marketing projects with a strong attention to detail
  • Adept at building and maintain relationships with customers and key opinion leaders
  • Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
  • Ability to manage project scope, budget, and schedule to achieve timely results
  • Excellent written and oral communication skills
  • Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook
  • Approximately 10-15% domestic and international travel

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today!

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Compensation and Benefits

The salary range estimated for this position based in California is $110,000.00–$140,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: