Marketing Manager, Autoimmunity
Thermo Fisher Scientific
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OfficeJob Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. Our mission is to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostic technologies and clinical expertise. By striving to meet these goals, we can both offer healthcare professionals and patients around the world the benefits of predictive ability and earlier diagnosis. But the real results are in better patient care – and in improving people’s lives.
Our ImmunoDiagnostics Division (IDD) is a global leader in allergy and autoimmunity diagnostics.
Discover Impactful Work:
As the Marketing Manager, Autoimmunity, you will be responsible for defining, developing, and driving bold outbound and inbound, fully coordinated global multi-channel marketing campaigns, with the primary aim to raise awareness and drive demand of our autoimmunity portfolio, helping to meet global revenue and growth targets.
Hybrid Role: main locations are Uppsala and Stockholm, Sweden, and Freiburg, Germany.
A day in the life:
Independently represent and provide Subject Matter Expert (SME) knowledge of autoimmunity diseases and the EliA autoimmunity product portfolio and translate that into messaging and marketing programs that elicit action from our target audiences
Help develop global marketing programs and multi-channel content that drives demand for new and existing products within the EliA autoimmunity portfolio
Develop laboratory customer personas and buying journeys based on a comprehensive understanding of the needs and preferences of lab customers
Ensure value props, messaging, and content is tailored to and resonates with our laboratory and HCP target audiences
Reflect changes in the product portfolios and supporting evidence and translate those into value propositions that match customer needs
Identify key performance indicators to measure success and report out campaign metrics on a routine basis
Create and deliver effective sales training for autoimmunity in collaboration with product lifecycle management (PLCM) and Regional Marketing teams
Collaborate with PLCM, Medical & Scientific (MSA), Regional Marketing, other internal customers and external marketing agencies to develop bold marketing content
Ensure consistency with brand and company standards.
Keys to Success:
Education
Bachelor’s degree or above in biology, immunology, or a related field
Experience
3+ years of marketing, product management, or similar experience in diagnostics, preferably including specific knowledge autoimmunity and/or the EliA product portfolio
Demonstrated ability and experience preferred in a marketing role with validated core competences: marketing program development and execution, channels, segmentation, value propositions and messaging
Knowledge, Skills, Abilities
Possess a strong understanding of autoimmunity diagnostics disease areas and technologies
Experience developing and implementing marketing campaigns to drive adoption, generate demand and ongoing usage, and build dedicated customers
Experience in marketing to clinical laboratories and HCPs
Great teammate, strong collaborative skills, motivated to operate in a diverse, multicultural environment
Strong problem-solving skills and able to distill complex information into concise and easy to understand concepts and communication
Able to translate strategies into executable plans
Strong project management skills and ability to drive multiple projects forward simultaneously
Able to navigate ambiguity and handle changing priorities
Able to work cross-functionally and collaborate across global teams
Strong written and verbal communication skills and the ability to present publicly to varying audience sizes in an English-speaking environment
Able to think strategically, operate independently, take initiative, be resourceful, and exercise astute business judgment to drive execution of marketing programs
Please send in your application, including a cover letter, CV (in one document) in English. Please apply as soon as possible, the position will be filled as soon as suitable candidate is found.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/global/en/5-reasons-to-work-at-thermo-fisher-scientific).
This job is no longer accepting applications
See open jobs at Thermo Fisher Scientific.See open jobs similar to "Marketing Manager, Autoimmunity" Greatness.bio.