Regional Marketing Manager

Thermo Fisher Scientific

Thermo Fisher Scientific

Marketing & Communications
Multiple locations
Posted on Monday, May 6, 2024

Work Schedule

Other

Environmental Conditions

Office

Job Description

Regional Marketing Manager

R-01246263

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer! We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

We are seeking a highly motivated and expert marketer to support our Chromatography and Mass Spectrometry business in the Americas region. You will play an integral role in driving growth and market penetration of our portfolio in the field of OMICS (proteomics, metabolomics) across Academic & Government Research and Pharma/BioPharma customer end markets.

Location/Division Specific Information

Chromatography and Mass Spectrometry Division within Analytical Instrumentation Group

How will you make an impact?

This is an exciting, visible, and dynamic position within an outstanding team. As the Regional Marketing Manager, you will lead strategic demand planning and execution of regional campaigns and globally developed programs to support revenue objectives for the North America Region. As a passionate marketer your thought leadership will bridge customers needs, and broader market trends, to our go-to-market strategy. This will require engagement and teamwork across various teams in the organization that will advance scientific research and discover across academic, government, pharma, and bio-pharma end markets.

What will you do?

  • Plan and implement CMD annual marketing plans to drive efficiency.
  • Define product positioning strategy in partnership with product marketing managers and vertical marketing teams to deploy B2B marketing primarily motivated by CAPEX buying cycles.
  • Address customer needs through multi-product solution marketing: consumables, instrumentation, software.
  • Monthly review of planned marketing objectives vs actual performance to ensure achievement of the annual plan. Take action to address underperformance and proactively optimize programs to exceed targets.
  • Lead regionalized new product launch activities.
  • Communicate and collaborate with commercial selling teams to optimize selling tools and value proposition messaging.
  • Influence the creation and promotion of content for marketing collateral including white papers, presentations, case studies, eBooks, protocols, videos, selection guides and customer testimonials.
  • Conducts voice of customer (VOC) for data driven decision making by acquiring market information via surveys, market analysis, focus groups and customer feedback to recommend process improvements.
  • Assess market trends and deliver critical insights that enable high-impact actions.
  • Understand marketing mix to amplify or accelerate product offerings for the largest impact.

Minimum Education and Experience Requirements:

  • Bachelor’s degree in Business Administration, Biology, or Chemistry and 8+ years of marketing experience and/or sales experience, with scientific technology and market knowledge.
  • MS, Ph.D., or MBA and 5+ years of marketing and/or sales experience.
  • Proven track record of driving targeted campaign initiatives applying a multi-channel marketing mix such as social media, advertising, and events.
  • Motivated, self-starter with ability to lead and prioritize multiple projects.
  • Ability to work across and influence complementary teams, and partners.
  • Ability to travel up to 25% within the United States and Canada.

Knowledge, Skills, and Abilities:

  • Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.
  • Capacity to develop a strategic understanding of the Thermo Scientific brand, consumables, analytical instrumentation, and software.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams.
  • Ability to improve marketing return on investment and directly impact revenue through marketing activities.
  • Ability to plan, complete, and measure with a strong aim to move strategy into action.
  • Experience with marketing automation tools and CRM systems.
  • Proficiency in market research and analysis, with the ability to translate insights into actionable strategy and tactics.
  • Proven understanding of B2B marketing, end customer segmentation, and prioritizing messaging across the buyer's network.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00–$140,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards